Connecting with consumers is key to the success of any advertising campaign, and evidence of just how magazines fit into this debate is accessible at magazine-engagement.co.uk.

Designed as a media-owner neutral source of information on the magazine medium, magazine-engagement.co.uk delves into some of the bigger issues facing advertisers today: how to connect with their consumers, what advertising weights to use, how word of mouth works in the marketing mix and of course how magazines fit into these issues.

Launching with two debates entitled “Connecting with Consumers” and “Magazine Planning Weights”, the site will be added to over the coming months to provide a useful and useable compendium of downloadable documents on six big topics.

To access this information and join the debate, simply click on the link below.

If you would like more details on any of the subjects raised in the debates, please contact Rachel Congdon or James Papworth.