Uncle Ben's Chilli Nuts - A Case Study
Masterfoods wanted to increase appeal and penetration of their Uncle Ben's Mexican Chilli sauces range. The Uncle Ben's campaign was aimed at a wide audience ranging from housewives with children to young, single men.
As the best-selling weekly men's magazine, IPC's Nuts had obvious potential for the young single male segment.
IPC commisioned both pre and post campaign research exploring themes including brand and campaign awareness as well as purchase intention. The results indicated the campaign had a clear impact on the Nuts audience.
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