Nutritionist Omega Skin - A Case Study
Spring 2007 saw Garnier launch the Nutritionist skincare range, their first to be inspired by dermatological and nutritional science. The range is specially developed for skin that tisshowing the first signs of ageing.
As a worldwide icon, with editions in 25 countries, Marie Claire proved the ideal foil for Garnier. The magazine, which epitomises style married with substance, prides itself on featuring fashion and beauty that embraces everything from catwalk to high street and content that reflects both the fun and more serious sides of itsreaders' personality.
Marie Claire ran a double-page advertorial to launch the serum, explaining the key benefits and inviting readers to trial the product and canvas their opinion on how it worked by logging onto the Marie Claire website.
The marieclaire.co.ukhomepage carried a link to a page carrying Nutritionist content and product details. This page, in turn, enabled consumers to click through to register their details and complete the online survey.
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