Intel-ligence from RSVP Creative : a case study
Intel were looking at ways to promote their next-generation mobile platform. Intel Centrino Mobile technology enables high-power performance and much improved battery life with thin and light notebook PC's.
RSVP came up with the 'best seats in the house' promotion. After all, cinema goers are not always guaranteed the best seats in the house but IPC magazine readers and Intel users are.
Reader prizes including premiere tickets, VIP concert tickets and VIP football tickets as Intel Centrino's special mobile technology can deliver incredible entertainment experiences straight to your laptop.
Viacom Brand Solutions provided the TV support through MTV, VH1 and Paramount whilst G-Cap provided radio support via The One network.
To download more details of Intel Centrino, please click Intel Centrino Case Study.
