'Cutting' Edge Creativity : a case study
Nip/Tuck proved to be one of the most controversial and talked about TV shows of the past few years and Warner Home Video were keen to promote the release of the first series on DVD in a more innovative way than just display pages.
Now magazine provided the perfect environment of celebrity hungry readers fascinated by cosmetic surgery and the IPC Creative Solutions team came up with an 8-page bound-in booklet. Features included 'Celebrity surgery gone wrong' and 'A-list celebrities under the knife!'
This is a unique example of advertiser-funded editorial and a great illustration of innovative ways in which IPC can benefit advertiers.
To download more details of Nip/Tuck, please click Nip/Tuck Case Study.
