IPC Media - Advertising

Creativity and Innovation

Test

HIGHLIGHTED FEATURE

Online Creative Testing

The UK's first major online creative testing facility with IPC Advertising allows clients to assess the impact of their magazine advertising by analysing how selected readers consume the ads.

Creativity

Intel-ligence from RSVP Creative : a case study

The 'Best Seats In The House' - bringing Intel Centrino's 'entertainment on your lap' proposition to life via RSVP cross-media promotion.

A chunkier product launch : a case study

Dolmio launch 'chunky' variant with solus media first and generate 90% satisfaction of reader added-value.

Innovation

'Cutting' Edge Creativity : a case study

The debut series of American cosmetic surgery drama Nip/Tuck gets its own makeover from Now.

Clairol Herbal Essences and the first sonic advert

Herbal Essences, a widely recognised leader in the hair care market, felt like broadening their appeal and targeting a slightly older demograph than usual –...

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