IPC Media - Advertising

Creativity and Innovation

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Online Creative Testing

This innovative copy testing facility at IPC allows clients to assess the potential effect of their magazine advertising before it runs.

Creativity

Snoozoo - turning 400 mums into children's story writers

How do you turn 400 busy mums into children's story writers?
Horlicks Snoozoo, a children's version of the famous bedtime drink, launched in January...

McDonalds changing customer perception

Since the early 2000's there has been growing momentum behind the cultural and political shift toward healthier eating. More than most, traditional...

Innovation

Magazines Give Debenhams Christmas Presence

Debenhams takes ownership of magazines and out-shouts its competitors in the vital Christmas period.

British Gas Gets Green On The London Scene

With London's carbon emmissions among some of the highest in UK, British showed Londoners how to live a more environmentally sound way.

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