Your Home, Your Way – A Case Study
As Britain's favourite retailer, John Lewis is well known for its extensive product range and “never knowingly undersold” promise. Less well known, however, are its wide range of home furnishing and its unique customer services.
IPC Home interest titles deliver an audience that can't be reached through national press and offer a tightly targeted readership that are actively interested in their home.John Lewis wanted one marketing communication that would help position the store as the leader in home furnishings and services, and so the proposal was to create a generic booklet that would match all of our Home interest titles.
IPC Creative Solutions developed a 24 page A5 Supplement named “Your Home, Your Way”. The supplement proved to be a very effective communication mechanism for John Lewis, generating a positive impact on in-store footfall and customer enquiries for home furnishing services for many months after the campaign.
For more details on this case study contact lynne_springett@ipcmedia.com 020 314 87634 or to download click John Lewis Case Study.
