What's On At Butlins - A Case Study
The beginning of 2007 saw the launch of www.whatsontv.co.uk, a comprehensive, trusted one-stop shop for all the soaps and the biggest and best shows on TV.
During this same period Butlins, the UK's most famous holiday company, were embarking on a crucial period as they looked to raise brand awareness and change brand perceptions through the promotion of a new modern brand image.
Butlins required an advertisement solution that would deliver mass audiences, an immediate call to action and crucially change perceptions.
To see how this was achieved click here Butlins Case Study.
