PPA Sales Uncovered
Proof that magazines sell products for a profit.
Bringing magazines into the media-mix has always been difficult. Planned with relatively low weights of activity, it has been impossible to schedule the medium to meet week-by-week media objectives - but not any more.
New information is now available which allows a closer link to be made between magazine exposure and marketplace response, in terms of sales, on a weekly basis.
PPA Sales Uncovered contains new research (in the form of 20 fmcg case-studies) which uncovers how advertising campaigns affect sales.
PPA Sales Uncovered also contains new planning methodology (NRS Readership Accumulation) which reveals week-by-week reach in print. Put together, they reveal a detailed picture of how - and how well - magazine advertising really works.
Sales Uncovered is the first of the PPA 'Magazines Uncovered' trilogy. It is designed principally for advertisers and their planning agencies - though all those involved in buying and selling advertisement space will find it useful.
PPA Sales Uncovered pdf
For more information please contact our Marketing and Strategy team.
