Dove shines with IPC
Dove is one of the best known and most popular beauty brands in the UK.
To promote their range of hair care products formulated especially for coloured hair, Dove was looking for a campaign to showcase the new range with maximum credibility.
In a deal brokered by IPC Key Accounts, Dove utilised bespoke activity in IPC's fashion and style bibles Marie Claire, InStyle, Now, Essentials and Hair magazine, delivering a tailored message to a precise audience.
Aside from the perfect editorial fit, the numbers stacked up too; a reach of almost 1 million women, aged 16 to 44 who colour their hair. About 20% of the UK market.
To cap it all, a robust research process was set in place to evaluate the success.
To download more details on Dove, click Dove Case Study.
