Accountability
Magazine advertising is very accountable ... and here's how
Most advertising exists to sell products. The better it does that, the better we like it. But measuring how well some media perform is easier than others. And because a good performance has not been measured, doesn't mean that it didn't happen.
The magazine industry has a wealth of individual case studies and comprehensive research proving its accountability and its return on investment.
Included here is some of the best, most recent and most compelling evidence that magazine advertising pays its way ... very well.
For specific enquiries please contact our Insights or Marketing and Strategy teams.
HIGHLIGHTED FEATURE
Proof that magazines sell products for a profit.
Bringing magazines into the media-mix has always been difficult. Planned with relatively low weights of activity, it has been impossible to schedule the medium to meet week-by-week media objectives - but not any more.
Debenhams takes ownership of magazines and out-shouts its competitors in the vital Christmas period.
How Marks & Spencer turned their lingerie business around using women's weekly magazines.
IPC Solutions brings Nescafe Original's “rewarding break” to life
COI turn to NME in a bid to cut the growing incidence of drug-driving, a particular problem during the summer music festival season.
See the full Archive
