Case Studies
The media marketplace is evolving at an incredible rate. Audiences are fragmenting and consumers are far more media-literate and advertising-aware than ever before. Thus, understanding both media and audiences is vital to making the best media decisions.
In addition, knowledge of which media brands, in what formats, work together (or alone) to deliver advertising objectives is key to successful media planning.
To assist that planning process IPC has collated a selection of authoritative case studies which really provide conclusive evidence of the effectiveness of magazine advertising.
See the full Archive
How do you turn 400 busy mums into children's story writers?
Horlicks Snoozoo, a children's version of the famous bedtime drink, launched in January 2004.
More from Accountability...
Since the early 2000's there has been growing momentum behind the cultural and political shift toward healthier eating. More than most, traditional fast-food outlets have noticed the tangible effects of this movement.
McDonalds did something about it. A revolutionised menu, retraining staff and re-designing their restaurants all geared toward targeting the more health-conscious diner. They then had to tell people about it...
More from Engagement...
