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Media Planning is the alchemy of our time. A true mix of art and science.

But nothing beats experience. So, in this section you'll find plenty of examples showing just where the right mix of channels, media brands, formats and weights have worked together to deliver advertising objectives. Otherwise known as, successful media planning.

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New Case Studies

Lancôme Graduates From The Marie Claire Beauty Academy

IPC comes up with the “Beauty Academy” a unique partnership between Marie Claire and Lancôme in a 7-month joint venture.

Accountability

Magazines Give Debenhams Christmas Presence

Debenhams takes ownership of magazines and out-shouts its competitors in the vital Christmas period.

Creativity and Innovation

British Gas Gets Green On The London Scene

With London's carbon emmissions among some of the highest in UK, British Gas show Londoners how to live in a more green way.

Engagement

British Gas Gets Green On The London Scene

With London's carbon emmissions among some of the highest in UK, British Gas show Londoners how to live in a more green way.