Case Studies Archive

Case Studies

• IPC Insight leads to a cross-media campaign for Kit Kat Senses Nestlé wanted to connect with consumers on an emotional platform by positioning Senses as the perfect ‘me time’ break among it’s target audience of young women aged 16-34. Read More
• IPC Southbank partners with John Lewis to provide inspiration for the home IPC Southbank’s strong portfolio of Home Interest brands provided the perfect location to deliver audiences actively interested in the home for John Lewis. Read More
• NME injects some rock'n'rock into Dell's brand image NME’s Sack the DJ partnership with Dell offered the perfect platform for Dell to communicate their image and brand credentials to the Generation Y audience. Read More
• IPC Connect provides the ideal platform for Sky Movies Christmas Channel! Working with IPC Connect, Sky Movies rebranded one of its channels to ‘The Christmas Channel’, for December. The campaign was a huge success. Read More
• Creative Solutions Inspire Mums to Spice up Midweek Meals with Quorn Already a well-known brand with over 90% awareness, Quorn wanted to focus on building an emotional attachment with consumers via their 2009 campaign. Read More
• P&G Shockwaves celebrates its 6th year sponsoring the NME Awards Launched in 1953, The NME Awards have become THE social event to attend in any rock stars calendar. Read More
• Waitrose becomes cream of the countryside with IPC Inspire When Waitrose needed to drive awareness of their brand amongst the affluent, the upmarket supermarket turned to the voice of the countryside, Country Life magazine and countrylife.co.uk in the ultimate sponsorship deal Read More
• Horlicks moment for women Insight leads to multi-platform Horlicks moment for women Read More
• Calvin Klein Euphoria makes scents by using Southbank digital One of the world's leading fragrance brands Calvin Klein utilises InStyle.co.uk Read More
• Miss Dior scents the power of Southbank digital brands Miss Dior Cherie is a young fresh fragrance - a perfect match for Mariclaire.co.uk and InStyle.co.uk Read More
• M&S Supima finds its Ideal Home Ideal Home creates standout for Marks & Spencer’s Supimabed and bath linen range Read More
• Danone Volvic World Vision case study with Marie Claire Danone and World Vision developed an initiative to deliver water to some of the world’s driest places Read More
• B&Q utilises IPC Southbank's homes titles to re-decorate its image B&Q proves that it's not just step-ladders and lawnmowers as it showcases its range of affordable and high quality home accessories Read More
• Allergan Juvederm brand new beauty product launch case study Following success in the US, Allergan created a new category in the skincare market with the launch of the injectible beauty product Juvéderm Ultra Read More
• T-Mobile invest in circulating consumer 'editorial' value to launch Top UP Fridays Topping up on a Friday with T- Mobile’s longer lasting call times would offer the key youth market better value and extra cash to enjoy the weekend. Read More
• Sony Ericsson C905 phone launch case study Sony overcame competitive launches to put new C905 8.1mp Cyber shot phone in n.o.1 spot Read More
• Nivea use magazine brand power and digital functionality to connect with independent youth Nivea’s challenge to Carat for the Visage Youth range was succinct – ‘develop a big idea ... Read More
• COI use womens' weeklies to promote the positive side of not smoking When the Department of Health was tasked with reducing the number smokers, the first question they asked was ‘what will make them quit”? Read More
• Westfield Shopping centre launches with magazine partnership driving PR, word of mouth and shoppers Europe’s biggest shopping centre launched into the middle of the worst recession in 20 years, with great success! Read More
• Playstation create online magazine to launch PS3 Playstation adopt a new strategy combining magazine editorial values with online trial excitement to launch F1:Championship Edition and drive PS3 sales Read More
• Masterfoods' Uncle Ben's sauces increases its appeal through leading men's weekly title IPC Ignite's Nuts gives Uncle Ben's range of chilli sauces a spicy offering Read More
• Specsavers fashion sponsorship of InStyle.co.uk boosts brand image and consumer behavioural change InStyle.co.uk proves to be a site for sore eyes with Specsavers fashion sponsorship Read More
• P&G sending shockwaves through the NME Awards The NME Awards were launched in 1953 and have grown to become the biggest music awards celebrating the best in New Music, Classic Indie and Rock around the world. Read More
• Jack Daniel celebrates his birthday in style with NME NME comes up an exciting way for the famous whiskey brand to celebrate its founders birthday Read More
• Mars M&Ms recruit men’s magazine advertising to reposition brand Mars utilise magazines’ credibility and the influential power of integrated editorial to position M&Ms as the ‘Popcorn of Gaming’. Read More
• P&G Summer Beauty campaign from Marie Claire Marie Claire magazine and P&G collaborate in cross-platform, multi-format beauty promotion. Read More
• Nokia N81 and magazines take a bite out of Apple By connecting Nokia N81 with early adopters of mobile and music technology, music and youth magazines provided Nokia with a platform to challenge Apple dominance of downloaded music. Read More
• T-Mobile Top-Up Friday invigorated by magazines T-Mobile use magazine reader connection and creative advertising flexibility to ignite interest in Pay As You Go topping-up. Read More
• Debenhams ditch TV for magazine advertising to out manoeuvre big spending competitor Debenhams faced two issues. Their key sales period [Christmas] was approaching and their key competitor [M&S] were outspending them on television. Read More
• COI utilise non-patronising connectivity of magazines to raise youthful awareness of Drug Driving Young people do not listen to old people - especially when they are telling them what’s good (or bad) for them. But they do listen to the NME. Read More
• M&S use magazine influence to inspire reappraisal of lingerie proposition and generate sales M&S use celebrity weeklies to update a staid brand image and appeal to a younger customer base, without alienating core 45+ customers. Read More
• Avon ditch ‘mumsy’ image with Marie Claire inspired repositioning campaign Avon call on Marie Claire advertorials to reverse long-held consumer perception and bolster contemporary image credentials. Read More
• British Gas utilise influence of magazines (off and online) to champion behavioural change Habits are hard to change. So to alter ABC1 Londoners' CO2 behaviour, British Gas called on a medium which really connected with and could influence consumers. Read More
• Comfort Concentrate uncover magazine ROI through TNS evaluation of multimedia launch campaign Comfort Concentrate launched to housewives with a heavyweight television, magazine and online campaign. Read More
• Corsodyl use the privacy paradox of magazines to discuss ‘personal’ health issue with ‘broad’ audience and drive sales. A simple brief: 94% of dentists recommend Corsodyl as a treatment for gum problems, now convince the rest of the country. Read More
• Daz [P&G] sales up 150% through combined television and TV magazines Daz had wide reach and awareness among mass market mums through The Cleaner Close TV campaign. But sales were to be dramatically improved using magazine communication. Read More
• Dolmio employs magazine flexibility off and online to launch new derivative and initiate sales Launching to busy mums in a crowded market Dolmio use an array of mechanical and editorial techniques, both in print and online to differentiate. Read More
• Domestos link on-pack promotion with magazine engagement to influence consumer perception of brand value Domestos was ceding ‘entire home hygiene’ market position and sales to discounted rivals. The task was to increase perceived value by first upping consumer interest in ‘cleaning’. Read More
• Fab! use magazines flexibility and weekly planning weights to reawaken brand and drive sales We all remember Fab!, but in 2007 it was a fading memory. Tasked with appealing to mothers and children, Fab needed a unifying idea - which they found in a child's bedroom. Read More
• Lucozade finds brand message credibility through specialist magazine Magazines’ credibility, trust and community help Lucozade Sport overcome scepticism of improved performance claims and drive sales. Read More
• Olay Regenerist uses Marie Claire creative innovation to launch high-performance cream at a high-street price Targeting media elusive 35-55 ‘demanding achievers’, Olay needed to launch their new product, communicate its usps and ask consumers to reconsider Olay as a deliverer of great results without the price tag. Read More
• Pedigree broadens brand appeal and builds interactive community through women’s weekly magazines Pedigree, the most famous name in pet food, use magazines to expand its customer base by positioning the product as suitable for all dogs and connecting the brand directly with dog owners. Read More
• Wilkinson Sword engage magazine readers off and online to challenge perception, drive sampling, capture data and deliver sales Combining online functionality with media brand strength gave Wilkinson Sword back its number two place in the market along with valuable consumer data. Read More
• WRAP (COI) use subtle influence of magazines to champion attitudinal shift and behavioural change Attitudes and habits are hard to change. So to alter opinion of and behaviour toward recycling the COI called on magazines and websites to connect with - and influence - their readers. Read More
• Lancome and Marie Claire collaborate in ‘Beauty Academy’ led brand repositioning Beauty bible Marie Claire provides the communication platform for Lancome to educate, inform and reposition through the unique ‘Beauty Academy’ advertising franchise. Read More