Examples of innovative, creative and successful magazine and digital advertising campaigns.
IPC Insight leads to a cross-media campaign for Kit Kat Senses
Nestlé wanted to connect with consumers on an emotional platform by positioning Senses as the perfect ‘me time’ break among it’s target audience of young women aged 16-34.
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IPC Southbank partners with John Lewis to provide inspiration for the home
IPC Southbank’s strong portfolio of Home Interest brands provided the perfect location to deliver audiences actively interested in the home for John Lewis.
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NME injects some rock'n'rock into Dell's brand image
NME’s Sack the DJ partnership with Dell offered the perfect platform for Dell to communicate their image and brand credentials to the Generation Y audience.
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IPC Connect provides the ideal platform for Sky Movies Christmas Channel!
Working with IPC Connect, Sky Movies rebranded one of its channels to ‘The Christmas Channel’, for December. The campaign was a huge success.
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Creative Solutions Inspire Mums to Spice up Midweek Meals with Quorn
Already a well-known brand with over 90% awareness, Quorn wanted to focus on building an emotional attachment with consumers via their 2009 campaign.
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P&G Shockwaves celebrates its 6th year sponsoring the NME Awards
Launched in 1953, The NME Awards have become THE social event to attend in any rock stars calendar.
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Waitrose becomes cream of the countryside with IPC Inspire
When Waitrose needed to drive awareness of their brand amongst the affluent, the upmarket supermarket turned to the voice of the countryside, Country Life magazine and countrylife.co.uk in the ultimate sponsorship deal
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Calvin Klein Euphoria makes scents by using Southbank digital
One of the world's leading fragrance brands Calvin Klein utilises InStyle.co.uk
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Miss Dior scents the power of Southbank digital brands
Miss Dior Cherie is a young fresh fragrance - a perfect match for Mariclaire.co.uk and InStyle.co.uk
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M&S Supima finds its Ideal Home
Ideal Home creates standout for Marks & Spencer’s Supimabed and bath linen range
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Danone Volvic World Vision case study with Marie Claire
Danone and World Vision developed an initiative to deliver water to some of the world’s driest places
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B&Q utilises IPC Southbank's homes titles to re-decorate its image
B&Q proves that it's not just step-ladders and lawnmowers as it showcases its range of affordable and high quality home accessories
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Allergan Juvederm brand new beauty product launch case study
Following success in the US, Allergan created a new category in the skincare market with the launch of the injectible beauty product Juvéderm Ultra
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T-Mobile invest in circulating consumer 'editorial' value to launch Top UP Fridays
Topping up on a Friday with T- Mobile’s longer lasting call times would offer the key youth market better value and extra cash to enjoy the weekend.
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Sony Ericsson C905 phone launch case study
Sony overcame competitive launches to put new C905 8.1mp Cyber shot phone in n.o.1 spot
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Nivea use magazine brand power and digital functionality to connect with independent youth
Nivea’s challenge to Carat for the Visage Youth range was succinct – ‘develop a big idea ...
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COI use womens' weeklies to promote the positive side of not smoking
When the Department of Health was tasked with reducing the number smokers, the first question they asked was ‘what will make them quit”?
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Westfield Shopping centre launches with magazine partnership driving PR, word of mouth and shoppers
Europe’s biggest shopping centre launched into the middle of the worst recession in 20 years, with great success!
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Playstation create online magazine to launch PS3
Playstation adopt a new strategy combining magazine editorial values with online trial excitement to launch F1:Championship Edition and drive PS3 sales
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Masterfoods' Uncle Ben's sauces increases its appeal through leading men's weekly title
IPC Ignite's Nuts gives Uncle Ben's range of chilli sauces a spicy offering
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P&G sending shockwaves through the NME Awards
The NME Awards were launched in 1953 and have grown to become the biggest music awards celebrating the best in New Music, Classic Indie and Rock around the world.
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Jack Daniel celebrates his birthday in style with NME
NME comes up an exciting way for the famous whiskey brand to celebrate its founders birthday
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Mars M&Ms recruit men’s magazine advertising to reposition brand
Mars utilise magazines’ credibility and the influential power of integrated editorial to position M&Ms as the ‘Popcorn of Gaming’.
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P&G Summer Beauty campaign from Marie Claire
Marie Claire magazine and P&G collaborate in cross-platform, multi-format beauty promotion.
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Nokia N81 and magazines take a bite out of Apple
By connecting Nokia N81 with early adopters of mobile and music technology, music and youth magazines provided Nokia with a platform to challenge Apple dominance of downloaded music.
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Debenhams ditch TV for magazine advertising to out manoeuvre big spending competitor
Debenhams faced two issues. Their key sales period [Christmas] was approaching and their key competitor [M&S] were outspending them on television.
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COI utilise non-patronising connectivity of magazines to raise youthful awareness of Drug Driving
Young people do not listen to old people - especially when they are telling them what’s good (or bad) for them. But they do listen to the NME.
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Avon ditch ‘mumsy’ image with Marie Claire inspired repositioning campaign
Avon call on Marie Claire advertorials to reverse long-held consumer perception and bolster contemporary image credentials.
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British Gas utilise influence of magazines (off and online) to champion behavioural change
Habits are hard to change. So to alter ABC1 Londoners' CO2 behaviour, British Gas called on a medium which really connected with and could influence consumers.
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Comfort Concentrate uncover magazine ROI through TNS evaluation of multimedia launch campaign
Comfort Concentrate launched to housewives with a heavyweight television, magazine and online campaign.
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Corsodyl use the privacy paradox of magazines to discuss ‘personal’ health issue with ‘broad’ audience and drive sales.
A simple brief: 94% of dentists recommend Corsodyl as a treatment for gum problems, now convince the rest of the country.
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Daz [P&G] sales up 150% through combined television and TV magazines
Daz had wide reach and awareness among mass market mums through The Cleaner Close TV campaign. But sales were to be dramatically improved using magazine communication.
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Dolmio employs magazine flexibility off and online to launch new derivative and initiate sales
Launching to busy mums in a crowded market Dolmio use an array of mechanical and editorial techniques, both in print and online to differentiate.
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Domestos link on-pack promotion with magazine engagement to influence consumer perception of brand value
Domestos was ceding ‘entire home hygiene’ market position and sales to discounted rivals. The task was to increase perceived value by first upping consumer interest in ‘cleaning’.
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Olay Regenerist uses Marie Claire creative innovation to launch high-performance cream at a high-street price
Targeting media elusive 35-55 ‘demanding achievers’, Olay needed to launch their new product, communicate its usps and ask consumers to reconsider Olay as a deliverer of great results without the price tag.
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Pedigree broadens brand appeal and builds interactive community through women’s weekly magazines
Pedigree, the most famous name in pet food, use magazines to expand its customer base by positioning the product as suitable for all dogs and connecting the brand directly with dog owners.
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Wilkinson Sword engage magazine readers off and online to challenge perception, drive sampling, capture data and deliver sales
Combining online functionality with media brand strength gave Wilkinson Sword back its number two place in the market along with valuable consumer data.
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Lancome and Marie Claire collaborate in ‘Beauty Academy’ led brand repositioning
Beauty bible Marie Claire provides the communication platform for Lancome to educate, inform and reposition through the unique ‘Beauty Academy’ advertising franchise.
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