Case Studies
Innovative and exciting examples of successful retail plannign
Examples of successful campaigns which incorporate magazines for the planning of retail outlets
Retail Case Studies
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IPC Southbank partners with John Lewis to provide inspiration for the home
IPC Southbank’s strong portfolio of Home Interest brands provided the perfect location to deliver audiences actively interested in the home for John Lewis.
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Waitrose becomes cream of the countryside with IPC Inspire
When Waitrose needed to drive awareness of their brand amongst the affluent, the upmarket supermarket turned to the voice of the countryside, Country Life magazine and countrylife.co.uk in the ultimate sponsorship deal
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M&S Supima finds its Ideal Home
Ideal Home creates standout for Marks & Spencer’s Supimabed and bath linen range
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B&Q utilises IPC Southbank's homes titles to re-decorate its image
B&Q proves that it's not just step-ladders and lawnmowers as it showcases its range of affordable and high quality home accessories
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Westfield Shopping centre launches with magazine partnership driving PR, word of mouth and shoppers
Europe’s biggest shopping centre launched into the middle of the worst recession in 20 years, with great success!
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