Case Studies
Successful multi-media campaigns promoting personal and ecological wellbeing
Magazines are the perfect platform to discuss emotive issues. They deliver broad reach yet each individual connection is private and personal.
Health and the Environment Case Studies
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Danone Volvic World Vision case study with Marie Claire
Danone and World Vision developed an initiative to deliver water to some of the world’s driest places
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Nivea use magazine brand power and digital functionality to connect with independent youth
Nivea’s challenge to Carat for the Visage Youth range was succinct – ‘develop a big idea ...
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COI use womens' weeklies to promote the positive side of not smoking
When the Department of Health was tasked with reducing the number smokers, the first question they asked was ‘what will make them quit”?
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COI utilise non-patronising connectivity of magazines to raise youthful awareness of Drug Driving
Young people do not listen to old people - especially when they are telling them what’s good (or bad) for them. But they do listen to the NME.
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British Gas utilise influence of magazines (off and online) to champion behavioural change
Habits are hard to change. So to alter ABC1 Londoners' CO2 behaviour, British Gas called on a medium which really connected with and could influence consumers.
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