Case Studies
Successful magazine and multi-media campaigns from the food and drink sector
Off and online, magazine brands remain a cost efficient route to mothers' purse strings, while also influencing younger markets directly.
Food and Drink Case Studies
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IPC Insight leads to a cross-media campaign for Kit Kat Senses
Nestlé wanted to connect with consumers on an emotional platform by positioning Senses as the perfect ‘me time’ break among it’s target audience of young women aged 16-34.
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Creative Solutions Inspire Mums to Spice up Midweek Meals with Quorn
Already a well-known brand with over 90% awareness, Quorn wanted to focus on building an emotional attachment with consumers via their 2009 campaign.
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Waitrose becomes cream of the countryside with IPC Inspire
When Waitrose needed to drive awareness of their brand amongst the affluent, the upmarket supermarket turned to the voice of the countryside, Country Life magazine and countrylife.co.uk in the ultimate sponsorship deal
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Horlicks moment for women
Insight leads to multi-platform Horlicks moment for women
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Danone Volvic World Vision case study with Marie Claire
Danone and World Vision developed an initiative to deliver water to some of the world’s driest places
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