Case Studies
Successful magazine and multi-media campaigns from the UK's leading fast-moving-consumer brands
Innovative and engaging multi-media campaigns from the most well known supermarket basket brands.
FMCG Case Studies
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P&G Shockwaves celebrates its 6th year sponsoring the NME Awards
Launched in 1953, The NME Awards have become THE social event to attend in any rock stars calendar.
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Comfort Concentrate uncover magazine ROI through TNS evaluation of multimedia launch campaign
Comfort Concentrate launched to housewives with a heavyweight television, magazine and online campaign.
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![Daz [P&G] sales up 150% through combined television and TV magazines](../resource/p3fiw1zsp22vfwkqqzdrxopj.jpg)
Daz [P&G] sales up 150% through combined television and TV magazines
Daz had wide reach and awareness among mass market mums through The Cleaner Close TV campaign. But sales were to be dramatically improved using magazine communication.
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Domestos link on-pack promotion with magazine engagement to influence consumer perception of brand value
Domestos was ceding ‘entire home hygiene’ market position and sales to discounted rivals. The task was to increase perceived value by first upping consumer interest in ‘cleaning’.
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Pedigree broadens brand appeal and builds interactive community through women’s weekly magazines
Pedigree, the most famous name in pet food, use magazines to expand its customer base by positioning the product as suitable for all dogs and connecting the brand directly with dog owners.
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