Case Studies
Examples of innovative, creative and successful magazine and digital advertising campaigns.
Featured Case Studies
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IPC Insight leads to a cross-media campaign for Kit Kat Senses
Nestlé wanted to connect with consumers on an emotional platform by positioning Senses as the perfect ‘me time’ break among it’s target audience of young women aged 16-34.
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IPC Southbank partners with John Lewis to provide inspiration for the home
IPC Southbank’s strong portfolio of Home Interest brands provided the perfect location to deliver audiences actively interested in the home for John Lewis.
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NME injects some rock'n'rock into Dell's brand image
NME’s Sack the DJ partnership with Dell offered the perfect platform for Dell to communicate their image and brand credentials to the Generation Y audience.
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IPC Connect provides the ideal platform for Sky Movies Christmas Channel!
Working with IPC Connect, Sky Movies rebranded one of its channels to ‘The Christmas Channel’, for December. The campaign was a huge success.
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Creative Solutions Inspire Mums to Spice up Midweek Meals with Quorn
Already a well-known brand with over 90% awareness, Quorn wanted to focus on building an emotional attachment with consumers via their 2009 campaign.
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P&G Shockwaves celebrates its 6th year sponsoring the NME Awards
Launched in 1953, The NME Awards have become THE social event to attend in any rock stars calendar.
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Waitrose becomes cream of the countryside with IPC Inspire
When Waitrose needed to drive awareness of their brand amongst the affluent, the upmarket supermarket turned to the voice of the countryside, Country Life magazine and countrylife.co.uk in the ultimate sponsorship deal
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Horlicks moment for women
Insight leads to multi-platform Horlicks moment for women
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T-Mobile invest in circulating consumer 'editorial' value to launch Top UP Fridays
Topping up on a Friday with T- Mobile’s longer lasting call times would offer the key youth market better value and extra cash to enjoy the weekend.
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