NME injects some rock'n'rock into Dell's brand image

NME’s Sack the DJ partnership with Dell offered the perfect platform for Dell to communicate their image and brand credentials to the Generation Y audience.

The Sack the DJ campaign with Dell challenged the NME audience to compile their ultimate club playlist on their Dell laptops – if they could sack the DJ and play their own tunes on their Dells what would they be?.. The NME audience then voted for their favourite playlist and the winner was invited to play their winning playlist at a Club NME round the world.

The NME campaign created engagement with the audience, improved brand perception and changed consumer behaviour.

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