Waitrose becomes cream of the countryside with IPC Inspire

When Waitrose needed to drive awareness of their brand amongst the affluent, the upmarket supermarket turned to the voice of the countryside, Country Life magazine and countrylife.co.uk in the ultimate sponsorship deal

Waitrose is renowned for premium supermarket retailing. They sought to drive awareness of the Waitrose brand with the ultimate objective being toencourage purchase and new custom across the prestige market.

Waitrose and Country Life formed a partnership to run a major awards scheme focusing on the countryside. Titled “Country Life Awards in association with Waitrose”, the awards celebrate and recognise individuals and businesses that make a difference in the countryside.

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