Presentation Downloads
All you wanted to know about magazine advertising ...
Communication Uncovered explores the changing nature of communication as consumers react to increasingly busy lives - and the continuing role for magazines in these lives. It examines the view consumers' have of advertising in magazines, how it works and what evidence there is of its effective communication.
An exciting new research project from IPC SouthBank uncovers two discrete types of premium beauty consumer and three distinct stages of purchase decision making.
A brand new presentation from IPC Innovator answers some of the fundamental questions about the insert market.
What difference does an adverts placement make to readers recall of it? Is size important? Is competitive activity in the same issue detrimental to impact? Which creative treatments lend themselves to higher reader recall? Find out here.
Magazines are undoubtedly the medium of engagement. IPC explain how to fully expolit this in the new 'Five Senses' Roadshow from IPC Innovator
Search is the coalface exchange linking buyers with online sellers. But what instigates a user to search in the first place? Names don't appear out of thin air, but they do appear in print.
The biggest step forward in magazine planning for decades is the NRS Readership Accumulation Study.
Listed here are ten good reasons to consider planning and buying advertising space in magazines. p.s. there's also one for luck.
Using magazines to optimise return on investment...
Planning Uncovered explores how the use of magazine advertising can make media budgets work harder, thus improving the efficiency of media schedules.
Planning Uncovered takes up where Sales Uncovered left off. It explains how Sales Performance can be boosted, how delivery of ratings can be defined and managed and how the up-weighting of magazines in a schedule can seriously improve your position on the curve of diminishing returns.
Planning Uncovered is designed principally for advertisers and their planning agencies - though all those involved in buying and selling advertisement space will find it useful.
PPA Planning Uncovered pdf
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