Why Magazines are Different
Broadcast coverage and engagement are supposedly very different things. In conventional planning one foregoes one to get the other. Mass reach and close-knit engagement don't come from the same exposure ... or do they?
Because while magazines can add rating on rating to get 'engaged reach', what are traditionally regarded as the 'broadcast media' can't do it the other way around.
This presentation explains the magazine industry's opinion on consumer engagement.
To download the presentation click here.
