PPA Planning Uncovered
Using magazines to optimise return on investment...
Planning Uncovered explores how the use of magazine advertising can make media budgets work harder, thus improving the efficiency of media schedules.
Planning Uncovered takes up where Sales Uncovered left off. It explains how Sales Performance can be boosted, how delivery of ratings can be defined and managed and how the up-weighting of magazines in a schedule can seriously improve your position on the curve of diminishing returns.
Planning Uncovered is designed principally for advertisers and their planning agencies - though all those involved in buying and selling advertisement space will find it useful.
PPA Planning Uncovered pdf
For more information please contact our Marketing and Strategy team.
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