PPA Communication Uncovered
All you wanted to know about magazine advertising ...
Communication Uncovered explores the changing nature of communication as consumers react to increasingly busy lives - and the continuing role for magazines in these lives. It examines the view consumers' have of advertising in magazines, how it works and what evidence there is of its effective communication.
Communication Uncovered is designed principally for advertisers and their planning agencies - though all those involved in buying and selling advertisement space will find it useful.
Communication Uncovered takes up where Planning Uncovered left off - showing how magazines' particular ability to communicate with consumers can be exploited by advertisers' brands and can boost performance.
PPA Communication Uncovered pdf
For more information please contact our Marketing and Strategy team.
