NRS Readership Accumulation: Magazine planning has come of age
The biggest step forward in magazine planning for decades is the NRS Readership Accumulation Study (RAS).
In short, magazine planning has grown up. RAS offers media planners the one part of the magazine planning puzzle that has always been missing - weekly delivery.
Now, just like all other mainstream media, magazines can be planned on a weekly delivery basis offering all magnitude of planning options
Attached here is a downloadable introduction to the processes behind RAS and more importantly, its potential impact on UK media planning.
Download An Introduction to Readership Accumulation here
