Driving Search - the proven way
Search is the coalface exchange linking buyers with online sellers. But what instigates a user to search in the first place? Names don't appear out of thin air, but they do appear in print.
What drives online searching is a daunting question but maybe the answer is actually quite straight forward. Its traditional media exposure.
Latest research from the USA and from our own PPA, qualifies this. If you are measured on search, optimising your SEO is probably a good idea, reducing your traditional media probably isn't.
Download a summary here.
