Advert Placement & Advert Recall
What difference does an adverts placement make to readers recall of it? Is size important? Is competitive activity in the same issue detrimental to impact? Which creative treatments lend themselves to higher reader recall?
Using a compendium of research from around the globe IPC has definitively answered these questions, and any more.
Answers are included in our presentation Advert Placement & Advert Recall. Please click the link to download.
If you have any questions and/or would like to arrange a presentation at your agency of Advert Placement & Advert Recall please contact IPC Marketing and Strategy.
