Presentation Downloads
Welome to our download section. Here you have access to all manner of magazine and media information in downloadable powerpoint format.
Recent editions are IPC Innovator, Ten Reasons to Use Magazines and Advert Placement & Advert Recall - a compendium of the world's most comprehensive studies examining how an adverts placement can enhance its ability to impact upon reader's memory.
HIGHLIGHTED FEATURE
Broadcast coverage and engagement are supposedly very different things. In conventional planning one foregoes one to get the other. Mass reach and close-knit engagement don't come from the same exposure ... or do they?
The biggest step forward in magazine planning for decades is the NRS Readership Accumulation Study.
All you wanted to know about magazine advertising ...
Communication Uncovered explores the changing nature of communication as consumers react to increasingly...
An exciting new research project from IPC SouthBank uncovers two discrete types of premium beauty consumer and three distinct stages of purchase decision making.
A brand new presentation from IPC Innovator answers some of the fundamental questions about the insert market.
See the full Archive
