IPC IGNITE
Sam Finlay, group ad director, IPC ignite
Sam has been with IPC for over 10 years, beginning his career on NME, Melody Maker, Muzik and Loaded. Since then, he has worked across virtually every division of the business.
He was the ad manager behind the launch of Nuts in 2004 and went on to run the ignite display team before taking his current role.
Contact Sam on 020 314 86702.
The IPC ignite! brands
The ignite portfolio is peerless in delivering men's lifestyle and music brands that consumers love - in print, online and elsewhere. Multi-award-winning Nuts created the men's weekly sector and already accounts for one in every three men's lifestyle magazines purchased in the UK. Loaded - the original male lifestyle monthly - presents the edited highlights of a young man's interests and aspirations: football, cars, grooming, gorgeous women and gaming - all in clearly signposted sections.
NME is arguably the biggest and most respected music brand in the world, while nme.com is Europe's biggest and most popular specialist music news website. Uncut is the UK's most authoritative music and movie magazine. With a brand new look, the magazine celebrates all that is great in rock and film, both new and old, cult and classic.
IPC ignite - Access All Areas
Sam says: “ignite epitomises Access All Areas - with the emphasis on Access and All. ignite is about far more than just magazines and we've developed the structure of our business accordingly to provide clients with one point of contact to capitalise on our unrivalled portfolio.”
ignite is fuelled by three core teams. Display Ad Sales can provide one-call access to any one of the brands, and the 10-strong team is run by trading director Andrew Goldsmith.
The seven-strong Sponsorship and Brand Solutionsteam is led by Sponsorship and Brand Solutions director Peter Edwards, focusing on long term client relationships, the team is also a stake-holder in RSVP, ignite's award-winning strategic alliance with GCap Media and Viacom Brand Solutions.
The third area of ignite advertising is New Media, headed up by new media sales director Andrew Sanders. In addition to developing ignite's online sales business, most notably nme.com - the UK's largest commercial specialist music website - Andrew also manages the relationships with ignite's online sales houses, ad2one and Advertising.com.
Within the ignite advertising structure, the three core teams work closely together to offer clients tailored advertising solutions capitalising on the wealth of opportunities that the ignite portfolio can offer.
Sam adds: "ignite has the perfect combination of market-leading brands and market-leading teams. Our aim is to grow the performance of ignite advertising still further through our creative offering and first-class service to clients."
Who to contact for Access All Areas
Andrew Goldsmith, trading director, on 020 314 86700
Andrew Sanders, new media sales director, on 020 314 86716
Peter Edwards, sponsorship and brand solutions director, on 020 314 86723
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