IPC WEEKLIES
Kate Mackenzie, group ad director, IPC Weeklies
Kate has huge experience in the weeklies market, having led the sales team behind the award-winning Connect brands for six years before taking additional responsibility for the tx TV weeklies team in January 2006.
She unveiled the single, unified IPC Weeklies team structure in May 2006.
Contact Kate on 020 314 83603
The IPC Weeklies brands
IPC Weeklies comprises the market-leading brands in the IPC Connect and IPC tx portfolios. IPC Connect is the clear market leader in the massively vibrant women's weekly sector, selling over three million magazines every week. Its six magazines – Pick Me Up, Chat, Now, Look, Woman, Woman's Own and Woman's Weekly - are packed with inspiration, entertainment, intrigue and information appealing to women of all ages and attitudes.
IPC tx is the UK's market-leading TV weekly division, right at the heart of British television. The weeklies sector is a huge and exciting market, with almost five million copies sold every week. The IPC tx brands – What's on TV, TVTimes, TV & Satellite Week, TV easy and Soaplife – provide a title to suit every TV viewers' needs.
IPC Weeklies - Access All Areas
The IPC Weeklies team is designed to provide Clients and Agencies access to IPC's unmatched 9 million strong readership, 56% of whom do not read a popular or mid market newspaper.
The Weeklies structure is separated into a Trading team and a Business Development unit. Matt Downs is the Trading Director for all brands except Now and Look, which retain a stand alone team under the Ad Manager, Sam Austen.
The newly created Business Development unit is headed up by Jonathan Keen and is specifically tasked with developing revenue into the Weeklies market as well as forging long-term partnerships with Clients.
Kate says “Weekly magazines provide access to the nation's purse strings, and with the creation of IPC Weeklies we can now offer a one stop shop to reach over nine million weekly readers.”
“With huge brands like What's on TV, TV Times, Pick Me UP, Woman and Woman's Own, IPC Weeklies provides a larger composition of female main shoppers than ITV1, GMTV or the tabloids.”
IPC Creative Solutions
Kate is also responsible for weeklies' IPC Creative Solutions, who are the expert media practitioners with real creative flair. Working closely with editorial, production and publishing departments, Creative Solutions specialise in marrying customers' brand objectives with IPC's portfolio, creating innovative advertising beyond the display page. From advertorials to sponsorship, to reader promotions, every solution is fully integrated and entirely bespoke. Creative Solutions operate both divisionally and collectively.
Who to contact for Access All Areas
Matt Downs, trading director, on 020 314 83681
Richard Smith, trading manager, on 020 314 83678
Samantha Austen, ad manager, Now and Look, on 020 314 83668
Jonathan Keen, business development manager, on 020 314 83691
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