Best Use of Magazines in a Multi-Media Campaign

Campaigns dove-tailing the strengths of magazines with those of collaborative media to deliver a fully rounded communication

Judges look for campaigns utilising the inherent strengths of magazines, dove-tailed with other media to deliver a fully rounded communication. Successful entries include rationale behind the selection of each media and the balance of weight and flighting, plus evidence of each media's contribution to the total campaign results.

2009 winner: Stephen Ward, Mediacom for T-Mobile