Digital Consumer Insight
From IPC Consumer Insight, unique understandings of our key audiences and how they operate online - their attitudes, opinions, current and future behaviours when using the web.
Featured Digital Insights available from IPC
Men and Technology :
Proven WOM evangelists and 25% more likley to be early-adopters. Men & Technology investigates the relationship of specialist magazine readers and website users with technology
Men & Technology Insight
Today's Digital Man:
Examining 18-24yr men in the digital world and its importance in their lives, and explores how they are using the internet for entertainment purposes
Today's Digital Man Insight
Women's Space 2 :
According to IPC’s Origin Panel Women’s Space research, the number of UK women regularly using social networking sites has grown by 53% in the last 12 months.
Women's Space 2 Insight
Online @ds:
With the continued growth of online advertising expenditure and the sensitivity of the economic climate, it is more important than ever to understand women’s attitudes towards online advertising
Online Advertising
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