Ad PACE

Ad PACE explores the importance of premium content websites and the most effective way to engage different audiences online.

This IPC study reinforces and deepens the findings from the AOP’s New Rules of Engagement research. IPC Insight worked closely with research agency Decipher in this comprehensive qualitative and quantitative project.

We found what really drives people to visit premium sites are their passions – be it music, celebrities or food ideas - and the desire to be part of a like-minded community. This common interest united around visitor’s passions creates a more engaged audience. And it’s because of this that premium content sites are considered destination sites for users.

Ad PACE explores the most effective ways of engaging with the following key audiences on premium content websites:
• Mass market women
• Upmarket women
• Young men
• Upmarket men

Click below to download a one pager on Ad PACE

For more information please contact:

Lynne Springett
Group Head of Insight
lynne_springett@ipcmedia.com
0203 148 7634