Consumer Insight
IPC Insight represents a step-change in how a media owner shares its customer understanding with advertisers. Through continuous investigations into consumer lifestyle, attitudes, behaviour and buying patterns, IPC ensures that advertisers have the best understanding of the people to whom they are advertising.
Featured Consumer Insight
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Ad PACE
Ad PACE explores the importance of premium content websites and the most effective way to engage different audiences online.
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Getting a clear picture on women and their eye sight
Women are on the ball when it comes to looking after their eyes and their sight, according to research from IPC Media.
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Quick Response codes offer opportunity to engage with women!
Advertisers are increasingly using Quick Response (QR) codes – images that resemble barcodes and can be scanned with mobile phones to provide more information about a product or service.
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Audiences Uncovered Update - Adults 40+
10 things you need to know about 40+ Adults in 2011
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Introducing the Origin Panel Mini-Bus
The bespoke research offering that allows clients to hop on and off!
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