Case Studies Archive
Examples of innovative, creative and successful magazine and digital advertising campaigns.
Case Studies
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Marie Claire uses augmented reality to deliver a futuristic campaign
A leading cosmetics company formed a media partnership with Marie Claire to demonstrate the qualities of their new skin care product.
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Panadol Advances with IPC Connect and Southbank brands
With the launch of a new product - Panadol Advance on the horizon, Panadol wanted to change perceptions of the Panadol brand and re-position it from traditional choice to a modern day essential.
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Magnet increases brand awareness with IPC Southbank
Magnet used IPC Southbank titles to communicate its brand values of quality and value for money.
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Clothes retailer Blue Inc promotes their men’s range through www.nuts.co.uk
Blue Inc wanted to create a buzz about their brand and promote their men’s range in an interactive and engaging way.
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Insight leads to a multi-platform solution for Change4Life
The change4Life movement is a government initiative highlighting growing obesity rates amongst children. The Department of Health wanted to work with a magazine partner to encourage families to become more active, improve their eating habits and complete the ‘How Are The kids?’ census.
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