Reward your skills in planning
16 February 2009
The IPC Media Magazine Planning Awards recognise excellence in magazine and digital advertising strategy and execution.
Here you will find details of all IPC Media multi-platform brands plus Consumer Insight, Planning Advice, Effectiveness Evidence and Case Studies which support the role of magazine and digital advertising in successful communications planning.
IPC Media is the UK’s leading publisher of consumer magazines and websites. In print and online, our famous brands deliver high quality content time and again to 26 million UK adults in key audiences.
Mass Market Women
In every home multiple purchase decisions are being made every day by the women of the household. This makes mass market women an ideal advertising audience.
Read More
Upmarket Men
Upmarket men are adventurous, busy energetic people. They embrace life for its highs, they follow their passions habitually and they seek out information and advice to enhance their enjoyment of it.
Read More
Upmarket Women
Confident, selective and exacting in all they do, upmarket women have a wide variety of interests. IPC Media caters for them through a portfolio of famous media brands, printed and online.
Read More
Young Men
The guy whose uniform includes woven shirts, narrow ties and vintage-style accessories. Who’s downloaded Arctic Monkeys to his iPod and Lucy Pinder to his phone.
Read More
IPC Insight represents a step-change in how a media owner shares its customer understanding with advertisers. Through continuous investigations into consumer lifestyle, attitudes, behaviour and buying patterns, IPC ensures that advertisers have the best understanding of the people to whom they are advertising.
ADvantage
ADvantage is IPC Insight's new advertisement research offering. It provides advertisers a way to cost effectively measure and improve the performance of press and digital media investment through advertising effectivenes research and creative testing
Read More
Mass Market Mums
The hub of the home and guardian of the household purse strings. IPC examine the pressures, attitudes and media touch points of todays busy mothers.
Read More
Young Women
Fashion and Lifestyle of the under 30's female
Read More
Upmarket Adults
Busy, wealthy, eclectic and media elusive, upmarket adults have a particular approach. Find out about them here.
Read More
Young Men
Investigations into what young men think and feel, do and like, are and want to be.
Read More
Women 35+
As the advert says "we don't get old like we used to". Insights into just how the modern 35+ woman remains young at heart.
Read More
Magazines have unique communication strengths. This section uncovers these and examines how advertisers might put them to good use.
Magazines Role in Media Planning
Presentations and debate for media planners.
Media planning is the alchemy of our time - a mix of art and science. And the planning artisan must integrate all media into a holistic brand communcation.
Read More
Examples of innovative, creative and successful magazine and digital advertising campaigns.
All Case Studies
View details of our archived case studies
Read More
Retail
Innovative and exciting examples of successful retail plannign
Read More
Food and Drink
Successful magazine and multi-media campaigns from the food and drink sector
Read More
Technology
Successful magazine and multi-media campaigns from phone and gaming advertisers
Read More
Health and the Environment
Successful multi-media campaigns promoting personal and ecological wellbeing
Read More
Fashion and Beauty
Successful magazine and multi-media campaigns from fashion and beauty advertisers
Read More
16 February 2009
The IPC Media Magazine Planning Awards recognise excellence in magazine and digital advertising strategy and execution.